Penumbra

A fictional
photography studio
in a converted loft space.

penumbra
/pɪˈnʌmbrə/

– the partially shaded outer region of the shadow cast by an opaque object.
– a peripheral or indeterminate area or group.
“an immense penumbra of theory surrounds any observation”

I first came across the word while reading On Earth We’re Briefly Gorgeous and immediately fell in love. It sounded beautiful, it looked beautiful. Images of a partially lit (studio) space were quickly linked with photography in my head.

The logo uses a strong font displayed in a soft finish. The way shadows behave in an urban setting.

The halftone pattern of the logo allows the feathered edges to be cut out of solid material for signage purposes, stamps, etcetera.

The angle of the logo is repeated in the illustrative photographs on promotional materials.

Penumbra photo studio branding sign mockup
Penumbra photo studio branding A5 flyer
Penumbra photo studio logo design
Penumbra photography studio logo design