in a converted loft space.
– the partially shaded outer region of the shadow cast by an opaque object.
– a peripheral or indeterminate area or group.
“an immense penumbra of theory surrounds any observation”
The logo uses a strong font displayed in a soft finish. The way shadows behave in an urban setting.
The halftone pattern of the logo allows the feathered edges to be cut out of solid material for signage purposes, stamps, etcetera.
The angle of the logo is repeated in the illustrative photographs on promotional materials.