Eterna Aesthetics

Eterna Aesthetics is a luxury injectables and cosmetic treatment studio by Ellie Jary. Her approach is to create a timeless beauty in a calming and serene environment. An experience that can be enjoyed rather than feared.

The aim was to create branding that sets the mood for a luxurious, calming, and above all serene experience.

Inspired by French checkered floors, chocolate marble cake, and the curves of the face, it was so much fun putting this branding kit together.

The brandmark consists of the E from Eterna and A from Aesthetics in a swirling marble-inspired flowing abstraction. They’re confined within a square shape to lend themselves to tiling.