Luoda Collective Branding

BRANDING FOR 
SET AND EVENT DESIGN 
COLLECTIVE

Luoda Collective is an event and set design company created by two best friends and creatives who merged their talents to shake up their industry. The aim was to create a brand that’s romantic, creative, experimental, elaborate, adaptable, and beautiful while staying away from anything too trend-based and above all; memorable.

To achieve this, we used a classic lettering style with a twist by using an arched italics-inspired L.

The brandmark uses the L mirrored and slightly overlapped. They represent two partners – two pillars – coming together. They hold each other up, make each other stronger, and create a gateway to new possibilities. The overlapping CO (the first letters from Collective) represents collaboration.