Vanessa Anne Aesthetics

Vanessa is a cosmetics nurse about to open up her own aesthetics business. She aims to tailor cosmetic treatments to each individual patient. No face is the same so no treatment or treatment plan should be the same. She’s known for her eye for detail, natural tailored results, as well as being friendly and approachable. It was important her type-based logo reflects both her business as well as her unique qualities.

The logo uses a timeless and delicate type with a modern edge. The Ss are extra round and full to symbolise filling only particular areas of the face. By only altering two letters in the middle and leaving others more traditional and familiar, the name is full of character without going over the top. The last A of Vanessa intersects with the S, referencing a needle.