graphic design and web design services hobart tasmania australia


My focus is to elevate businesses by crafting meaningful corporate identities and offering thoughtful design solutions to help you connect with your audience.

Hi, I’m Merel ( /Mih-roll/ ), the creative behind this studio. I’m a freelance designer based in nipaluna/Hobart, Australia. Originally, I’m from the Netherlands where I was born and raised and acquired my Bachelor Degree in Visual Communication before relocating to Australia during a holiday that morphed into real-life.

My aesthetic is rooted in minimalism, often featuring organic forms and distinct type. I love the in-between colours that need a small sentence to be described. I gather inspiration from art, nature, places that stayed with me or dream of visiting, how far-away countries implement design. The things we surround ourselves with evoke emotion and nostalgia. Creating identities, packaging, and digital spaces that help objects to make that connection is something I’m very passionate about.

Little Details

I’m lucky enough to call a scrumptious little creature my son. 

Love to travel. Don’t do enough of it. Currently dreaming of Iceland, South Korea, Mallorca,  and revisiting Japan. Always.

For much of my twenties, I lived on a yacht cruising along the Australian East Coast.

I’m an ambivert, INFP, and a gemini. I love books, art, sushi, the ocean (but have a soft spot for deserts), new cities.


I live and create on Palawa country. I acknowledge the Traditional Owners and Custodians of this land. I pay respect to Elders past and present, and recognize their connection to the land. Sovereignty was never ceided.