BASED IN HOBART TASMANIA
My focus is to elevate businesses by crafting meaningful corporate identities and offering thoughtful design solutions to help you connect with your audience.
Hi, I’m Merel ( /Mih-roll/ ), the creative behind this studio. I’m a freelance designer based in nipaluna/Hobart, Australia. Originally, I’m from the Netherlands where I was born and raised and acquired my Bachelor Degree in Visual Communication before relocating to Australia during a holiday that morphed into real-life.
My aesthetic is rooted in minimalism and distinctive type. I love the in-between colours that need a small sentence to be described, organic forms, and a lived-in feel. I gather inspiration from art, nature, places that stayed with me or dream of visiting, how far-away countries implement design. The things we surround ourselves with evoke emotion and nostalgia. I’m passionate about creating identities, packaging, and digital spaces that help objects to make that connection.
I’m lucky enough to call a scrumptious little creature my son.
I love to travel. Don’t do enough of it! Some favorite spots that will always stick with me: Sahara el Beyda (White Desert – pictured), Naoshima, New Zealand (pretty much all of it), Paris (cliché but true).
For much of my twenties, I lived on a yacht cruising along the Australian East Coast. Watching dolphins swim along our boat in bioluminescent water on a windless night is one of my favorite memories.
I’m an ambivert, INFP, Gemini sun · Sagittarius moon · Virgo rising.
Love art/visiting museums, books, the ocean, sushi, new cities, good conversations.
I live and create on muwinina country. I acknowledge the Traditional Owners and Custodians of this land. I pay respect to Elders past and present and recognize their connection to the land. Sovereignty was never ceded.